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Join Telegram ChannelAllstate, the corporate sponsor of Sugar, appeared to delete a video message from CEO Tom Wilson on its social media after his remarks following the Bourbon Street terrorist attack sparked a massive backlash online.
In the message broadcast to fans before kickoff of the College Football Playoff quarterfinal game between Georgia and Notre Dame, Wilson said Americans should overcome their “addiction to divisions” and instead “accept people's imperfections and differences.”
Tom Wilson, Chairman and CEO of Allstate Corp., listens during the CEO Initiative event in New York on Monday, September 25, 2017. (Misha Friedman/Bloomberg)
“On Wednesday, tragedy struck the New Orleans community. Our prayers are with the victims and their families. We must also be stronger together by overcoming our addiction to divisions and negativity,” Wilson said in the video .
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“Join Allstate and work in local communities across America to amplify the positive, increase trust, and embrace people's imperfections and differences. Together, we win.”
The video was poorly received online, with many Allstate customers threatening to boycott the company due to its “tone-deaf” messages.
A general view of the field before the game between the Notre Dame Fighting Irish and Georgia Bulldogs at Caesars Superdome. (Stephen Lew-Imagn Images)
The video went viral on social media and was even shared by Allstate's own social media team on X. However, OutKick's Zach Dean reported Friday that the post has since been deleted.
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At least 15 innocent people were tragically killed and dozens more injured in the early hours of New Year's Day when Shamsud-Din Jabbar, 42, a U.S. Army veteran, drove through a crowd of people on Bourbon Street using a van with an ISIS flag on the back.
The FBI investigating the attack called it act of terrorism, and found potential improvised explosive devices. Jabbar was pronounced dead at the scene after exchanging gunfire with local law enforcement.
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In response to negative reactions shared on social media, Allstate provided a statement to Fox News Digital on Thursday condemning “violence in all its forms.”
Police investigate a crime scene on Bourbon Street in New Orleans on Wednesday, Jan. 1, 2025. A driver crashed into the crowd of New Year's Eve revelers and began shooting a gun early in the morning. (Kat Ramirez for Fox News Digital)
“To be clear, Allstate CEO Tom Wilson unequivocally condemns this heinous act of terrorism and violence in all its forms. We stand with the victims' families, their loved ones and the New Orleans community. The reference to overcoming divisions and negativity reflects a broader commitment to fostering trust and positivity in communities across the country,” the statement said.
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