“SMILE Smile 2” is another interesting movie promotion, “Only while smiling” main video can be watched online | THE RIVER

Sequel to the popular horror movie “SMILE” (2022) where you are “cursed by your smile”.“Smile 2 (original title)”The opening seven minutes of the film have been released on the Paramount Pictures website. However, in order to watch the video, you must keep smiling…

“SMILE'' is a horror movie about a psychiatrist who witnesses a patient commit suicide while smiling and becomes haunted by the horror. The sequel inherits the story's concept while renewing the story and characters. The main character, pop star Skye Riley, is attacked by a “smiling” monster as she prepares for a world tour to mark her comeback from a scandal.

On the recently opened official website for “Smile 2'' (English), you will need to turn on the camera on both your computer and smartphone in order to play the first 7 minutes of footage. The video will only play while you are smiling, and when you stop smiling, the video will stop playing and the message “KEEP SMILING” will be displayed. It seems like he's checking the corners of his mouth, and you have to keep the corners of his mouth raised for seven minutes to watch until the end.

Anyway, seeing is believing, so please visit the website and enjoy it.

Paramount Pictures has been creative in its promotions since the North American release of the previous film, and its clever strategy of sending people with creepy smiles to TV information programs and sports broadcasts has become a hot topic. In addition to featuring eerily smiling spectators during sports broadcasts, this work also includes performances in which “smiling people” suddenly appear in cities such as New York, Los Angeles, Chicago, and London, England.

“Smile 2'' was a huge hit with a production cost of 28 million dollars, grossing 52.64 million dollars at the US box office and 57.1 million dollars at the overseas box office, totaling over 100 million dollars at the global box office. It has received high praise from critics and audiences, and with further promotion, it is poised to boost not only the theatrical release but also the software version and distribution release.

The main character, Skye Riley, is played by Naomi Scott, who is best known for her role as Jasmine in the live-action version of Aladdin (2019). Co-stars include Rosemary DeWitt from “La La Land'' (2016), Lucas Gage from “HOW TO BLOW UP'' (2023), and Ray Nicholson, son of famous actor Jack Nicholson. The film was directed and written by Parker Finn, who also directed the previous film.

The Japanese release date of the movie “Smile 2 (original title)” is undecided.. The previous film “SMILE” was not released in theaters in Japan, but what about this time?

Source: Variety