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Join Telegram ChannelA new song that appears to have been released by Justin Bieber, with lyrics mentioning being at a “Diddy party”, has gone viral on social media, sparking questions about its authenticity.
It first appeared on social media platforms like TikTok, X and YouTube in April, but has racked up even more views since the arrest of embattled rapper Sean “Diddy” Combs.
Lyrics include: “I got lost at a Diddy party/I didn't know that's how it would be/I was here for a new Ferrari/But it cost me way more than my soul.”
Another line states: “I signed a paper so he would never have to apologize.” »
A new song that appears to have been released by Justin Bieber features lyrics like “I got lost at a Diddy party/I didn't know that's how it would happen/I was here for a new Ferrari /But it cost me more than my soul.” (Getty Images)
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Bieber's representatives did not respond to a request for comment on the song, but several experts agree that the tune is most likely created with AI or other digital tools.
AI expert Marva Bailer told Fox News Digital: “The reason this is generated is because it's not something that's made public by the artist. And when we say 'generated by' AI', it can mean a lot of things. And so AI It's actually training on voice and what could be happening. It could be an AI tool, or it could be a real digital tool. What makes it really attract this attention is the idea of AI because it happens quickly and it feels so real, and so everyone thinks it must be someone using something. of AI to make it seem as real.
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She continued: “Part of the experience of releasing new material is the pre and post part of the experience and that digital engagement. So we know right away that it's not real if the artist doesn't 's not excited about it and hasn't We talked about it We like surprises, and you see a lot of gamification to find out what's in the vault, what the new song will be and what the new song is. hidden track. We didn't see that with this storyline, and that's why fans say he's not my Justin Bieber.”
“It's very difficult to say, but I think the fact that it seemed very relevant and topical, it seemed almost too coincidental for it to come up,” said Rob Rosenberg, founder and principal of Telluride Legal Strategies.
Experts say the song is more than likely an AI for a variety of reasons, including Bieber's lack of promotion. (Kevin Winter/Getty Images)
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CBS reported that it streamed the song “via several AI audio detection tools; multiple results indicated that the audio, or at least some of it, was likely generated by AI.”
On the technical side, experts at Pindrop, a voice authentication and security company heavily involved in the banking industry since 2011 but which recently expanded its technology to detect AI-generated deepfakes, told Fox News Digital that there were certain clues that marked the song. as generated by AI.
“The reason this is generated is because it’s not something that’s made public by the artist.”
“When we speak, our speech is in a specific frequency range. And what we noticed is that these AI generation systems sound really good, but in reality, they don't match the way that we speak at the exact frequencies like a normal human being, so we are able to detect this kind of frequency variability in AI-generated speech,” said Sarosh Shahbuddin, senior product manager at Pindrop.
Élie Khoury, Ph.D. and vice president of research, further explained that there are three main categories of these artifacts, including acoustic, phonetic and temporal inconsistency, and the “digital fingerprint” of the model which generated the AI.
Experts at Pindrop, a voice authentication and security company, said there were so-called “digital artifacts” on Bieber's song that suggest it is not authentic. (Joseph Okpako/WireImage)
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Shahbuddin also pointed out that their own technology is often combined with independent fact-checking to determine whether an image or audio piece is created with AI.
Pindrop more recently entered the social media space with the Pindrop Pulse tool, and Shahbuddin and Khoury said they have seen a “massive increase” in the number of people searching for deepfakes, with 10,000 “suspicious files” being entered per month on their site.
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They noted that “the distribution of media files that we have labeled synthetic versus non-synthetic is quite large and alarming,” thanks in part to open source tools available to the public for creating deepfakes.
“There is very little that can be done to stop the use of these models. It's crazy,” Shahbuddin said.
Pindrop experts said they were seeing a “massive increase” in the number of people searching for deepfakes. (ANGELA WEISS/AFP via Getty Images)
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Aside from the issue of the content featured in the song, there are also the financial implications of ongoing deepfakes for Bieber and other artists.
“THE [point] of TikTok is you make your little fun creations, and you put in cartoons and talking heads and fun new creations, and people use that as background music for these new creations. And so it goes on and on. And normally, if it was a licensed song, every time one of these creations was released, you would receive royalties. And then in the whole world, no one gets royalties,” Bailer said.
Bieber did not address the song or rumors that it was doctored by AI. (Mike Rosenthal/Getty Images)
“These social platforms will start to view music-related deepfakes as a very different category of media than political or other deepfakes,” Shahbuddin explained. “And the reason is that there are labels and sort of organizations that hold the licenses of these singers and artists, and that impacts how royalties are distributed to these artists. So these singing deepfakes are in makes a new class where there is a significant revenue impact and I think platforms like YouTube will start taking this much more seriously than non-singing or music-related deepfakes.
He added: “Imagine if the person who created this deepfake actually submitted it as a song to Spotify and then got thousands of streams. That's money going to someone and you know that the money does not belong to that person.”
“There is very little that can be done to stop the use of these models. It's crazy.”
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Even with money on the line, Bailer said Bieber wouldn't bother tackling deepfake for several reasons.
“Bieber doesn't talk about this topic because he has millions of followers on Instagram, and he even [reportedly] is paid almost $2 million to make a post on Instagram,” she said. “So if his PR team handled every unauthorized remake of his music, that would be all that she would do. And by the way, he just had a baby three months ago, so he's busy with his family. He and his PR team don't want to draw unwanted attention to people trying to damage his brand. And you might also wonder if these measures are harming its brand? »
WATCH: VOICE AUTHENTICATION EXPERTS EXPLAIN WHY AI DEEPFAKES WILL HAVE A FINANCIAL IMPACT ON MUSICIANS
Since Combs' arrest and charges, Bieber's past friendship with the disgraced mogul has been put under the microscope, alongside other celebrities, with fans scrutinizing resurfaced videos of the two interactions.
Bieber started his career in 2009 after signing with Usher and then interacted with Combs. (Getty Images)
But Rosenberg advises people to be careful with each new media outlet that arises as the allegations against Combs go to trial.
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“I actually think we're going to see a lot more new information coming to light, and I think at the same time that's happening, there's going to be new misinformation,” he said. “There are going to be deepfakes, people exercising all their creativity and creating images and videos and stories, so people are really going to have to scrutinize the things that they see and that they find to understand. ensure that they are not simply wrong.