Late last month, NBC's Pro Football Talk revealed the NFL's plans for new rules regarding coaches' availability to the media during games.
The networks broadcasting the matches will have limited access to the locker rooms, and the coaches will also be interviewed by journalists present on the field during the matches.
Longtime Chiefs coach Andy Reid said he would meet his media demands during games, starting Sept. 5, when Kansas City hosts the Baltimore Ravens. But he also tempered viewers' expectations.
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“I'm not very good at interviews during games. I'm not going to be very fancy with those interviews,” Reid told reporters Friday. “I don't know. Look, I have to do it. I'm going to do it. I'm an NFL team guy, so I'm going to do it. But don't expect much.”
Reid enters the 2024 season with 258 wins, good for fourth on the NFL career list.
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The information about the in-game interviews was discovered in the more than 2,000-page transcript of the NFL’s Sunday Ticket lawsuit. According to the document, Cathy Yancy, the NFL’s vice president of broadcast rights, testified that coaches will be required to submit to an interview during games in progress in 2024.
“This year we have a new policy that will go into effect where all clubs will have to make a head coach available live for an interview during the game,” Yancy said, according to PFT.
“Each team must provide a head coach; one in the first half, one in the second half. And that's for all teams, and it's available to all TV partners.”
An NFL spokesperson later clarified the new policy, saying: “When requested by the television network, both teams must make the head coach or offensive or defensive coordinator available for an in-game, on-camera interview at the end of quartertime breaks or at halftime.”
NBC coordinating producer Rob Hyland shared more details about what fans watching a game can expect.
“This year, something new in the NFL, we will be allowed to talk to a home team player in full uniform, either at the end of warmups or right after the outs,” Hyland said this week. “For the first time, all network partners will have access to the locker room after the field is cleared, 20 seconds of video per team and that’s new this year.”
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Reid hopes to lead the Chiefs to a third consecutive Super Bowl title. If Kansas City does, it would be the first team in NFL history to win the Lombardi Trophy three years in a row.
The Associated Press contributed to this report.
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