Join WhatsApp Channel
Join Telegram ChannelJack Daniel's has taken a serious “mental health hit,” anti-woke warrior Robby Starbuck claimed Wednesday night after telling Fox News Digital he had his eyes on another iconic American brand.
“Big news,” the film activist posted on X. “The next company we had to expose was @JackDaniels.”
Brown-Forman, the Tennessee distiller's parent company, “preemptively announced,” Starbuck writes, that it was abandoning a series of diversity, equity, inclusion (DEI) and left-wing initiatives.
HARLEY-DAVIDSON BOARD REMAINS SILENT ON FUTURE AND FATE OF 'WOKE' CEO AND PRESIDENT
Among those measures, he wrote: “End participation in the (Human Rights Campaign) Corporate Equality Index social credit system; tie executive and employee bonuses/targets to company performance, not DEI; end “quantitative workforce and supplier diversity ambitions”; and reduce woke training.”
Jack Daniel's is the latest in a long line of iconic American brands to ditch “woke” corporate programs. (Igor Golovniov/SOPA Images/LightRocket via Getty Images)
Jack Daniel's is the latest in a long line of iconic American brands to ditch what have proven to be toxic “woke” agendas.
Influencer Starbuck has made international headlines in recent weeks, highlighting Harley-Davidson's radical, far-left social agenda that has caused a seismic schism between its executives and ordinary Americans who have been loyal to the motorcycle maker for decades.
HARLEY-DAVIDSON ENDED 'Woke' POLICY AFTER RIDER AND SOCIAL MEDIA OUTRAGE
“Jack Daniel's must have been informed by us while browsing employees' LinkedIn pages,” Starbuck wrote, taking credit for the announcement.
With his eye on corporate America, Starbuck was the driving force behind exposing the social agendas of John Deere and Tractor Supply Co., as well as Harley-Davidson, forcing all three major American brands to abandon their left-wing initiatives.
Starbuck, of Tennessee, recently told Fox News Digital that he had gathered evidence of the unpopular left-wing policies of another iconic American brand.
MEET THE AMERICAN WHO TAUGHT JACK DANIEL TO MAKE WHISKY: NEAREST GREEN, TENNESSEE SLAVE, MASTER DISTILLER
“What they [Brown-Forman] “What we were doing was pretty profound,” he said.
“We launched our diversity and inclusion strategy in 2019,” Brown Forman’s leadership team wrote in its letter to employees Wednesday. (iStock)
“We put on drag shows and promoted every sexual identity imaginable. Things that were completely out of character for their clientele,” Starbuck said.
For more lifestyle articles, visit www.foxnews/lifestyle
He added: “It was an incredibly smart move on their part to get ahead of the story before it was in the media for three weeks.”
“We launched our diversity and inclusion strategy in 2019,” Brown Forman’s leadership team wrote in its letter to employees Wednesday.
Harley-Davidson CEO and chairman Jochen Zeitz has come under intense criticism in recent weeks after his company's “woke” initiatives incited a consumer rebellion against the brand. (REUTERS/Brendan McDermid)
“Since then, the world has evolved, our business has changed, and the legal and external landscape has changed dramatically, particularly in the United States.”
CLICK HERE TO GET THE FOX NEWS APP
Starbuck wrote on X: “We are now forcing multi-billion dollar organizations to change their policies without even publishing them, simply out of fear that they will be the next company we expose. We are winning, and one by one we will bring sanity back to corporate America.”
CLICK HERE TO SUBSCRIBE TO OUR LIFESTYLE NEWSLETTER
Fox News Digital reached out to Brown-Forman for comment but did not immediately receive a response.