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Autograph will also produce NFT’s featuring Brady.
NFTs, or non-fungible tokens, are pieces of digital content linked to the blockchain, the digital ledger system underpinning cryptocurrencies such as Bitcoin and Ethereum. While those cryptocurrencies are fungible, meaning you can trade one Bitcoin for another identical one, each NFT is unique. The blockchain allows buyers and sellers to verify authenticity and ownership.
Brady and entrepreneur Richard Rosenblatt will serve as co-chairs of Autograph. The company has also assembled a high-profile advisory team including Apple SVP Eddy Cue, Lionsgate CEO Jon Feltheimer, Live Nation Entertainment CEO Michael Rapino, DraftKings cofounders Jason Robins and Paul Liberman, Cameo CEO Steven Galanis, Dodgers, Warriors co-owner Peter Guber and DraftKings North America President, Matt Kalish and Dawn Ostroff, advertising business officer at Spotify, among others.
Autograph will also have interactive offerings like live auctions, physical product drops and in-person experiences.
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