Target in ‘real and grave danger’ after waving woke policy in customers’ faces, critics warn

Clay Travis called out Target on Wednesday for its “Pride” products and said the company faces a “real and serious danger” of suffering damage to its bottom line in the same way as Bud Light.

The “Outkick” founder joined “Fox & Friends” to react to reports that Target called an emergency meeting on their LGBTQ products, specifically clothing for transgender women.

“Most people go to Target because it’s convenient and without any political agenda. But so many brands have gone left and decided they have to wave their politics in front of everyone. … I’d be nervous if I was the CEO of Target,” he told Ainsley Earhardt.



Many target locations across the country put on massive June Pride Month displays on an annual basis. (Brian Flood/Fox News)

Target has confirmed that “adjustments” to Pride’s merchandising plans are in the works after Fox News Digital learned. canceled postings at some of its locations.

“For more than a decade, Target has offered an assortment of products aimed at celebrating Pride Month. Since launching this year’s collection, we have experienced threats that have impacted feelings of safety and well-being of our team members at work. Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most confrontational behavior. Our goal now is to moving forward with our continued commitment to the LGBTQIA+ community and standing by them as we celebrate Pride Month and throughout the year,” a Target spokesperson told Fox News Digital .

Earlier Tuesday, Fox News Digital first reported that some southern Target stores were forced by the company to move LGBTQ Pride merchandise away from the front of their stores after customers “outraged” to avoid a “Location Bud Light.”

Travis said the Bud Light boycott and subsequent drop in sales sent an “important message” to the nation.

“No company has ever had to react to a loss quite like Bud Light. … 28% of its overall sales volume due to going too far left, too far woke up. And that’s not only Target. There are marketing companies all over the world having meetings with big brands and saying, let’s not be Bud Light.”

Travis suggested that mothers and women react to Target the same way fathers and men react to Bud Light.

“Go shopping somewhere else and say it’s clear Target is disrespecting us.”


Target Pride merchandise includes “Gender Fluid” mugs and “Grown At Your Own Pace” saucers. (Brian Flood/Fox News)

Travis said these boycotts need to wake up companies like Target to “get back in the middle” because they have to sell to everyone.

“I think that’s extremely important because that’s how we get the country back to normal, as opposed to all the companies and all the companies going to the far left.”

Target Pride merchandise includes women’s style swimwear that can be used to “bend” male genitalia, products labeled as “Carefully tailored to multiple body types and gender expressions”, a “Gender Fluid” mug , a variety of adult clothing with slogans such as “Super Queer”, party supplies, home decor, several books, and a “Grow At Your Own Pace” saucer.

On Tuesday’s “Hannity,” “Outkick” host Charly Arnolt said the majority of Target customers are parents who aren’t interested in companies that market transgender ideology to their children.

“Their waking agenda is force-fed to their children. First, it was in their schools, then it was in their children’s sports teams. Now it’s like you can’t even shop quietly at Target as a family,” Arnolt said.

OutKick host Tomi Lahren agreed, saying the “Pride” merchandise was moved to the back of her local target in Nashville.

“We set a precedent with Bud Light. Consumers are conservative, especially in places like the South. And we buy things and we have the power not to buy things,” she said.


Fox News’ Brian Flood contributed to this report.


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