Illumination could take over the doll for Mattel.
Following the 2023 phenomenon, which brought in more than $1.4 billion, Mattel intends to continue the Barbie at the cinema. The group would have in mind to develop a new film around its doll, but this time in animated form.
Mattel is reportedly in contact with the studio illumination to prepare a possible animated film Barbie (nothing official yet), in hopes of creating a major animated franchise. According to Puck, Mattel met with Illumination CEO, Chris Meledandriabout the project, which looks at what the studio has been able to do with it Super Mario Bros. the film in 2023.
For the moment, there is absolutely nothing concrete in sight, but according to the same source, Greta Gerwig And Margot Robbieat the base of the hit Barbieare aware of these discussions and would not be very happy with the idea…
Let us remember that the studio Illumination is the one behind The Minions or more recently Migration. It's hard to imagine what he could do with Barbie…